Avoiding culture clashes

The main objectives of this lesson are to:

• discuss cross-cultural communication in business and an intercultural communication framework;
• learn collocations related to cross-cultural communication;
• practise listening comprehension with a video on the topic

With this lesson, students discuss cross-cultural communication in business! They think about previous cross-cultural interactions and share opinions on communication and culture. They explore the framework, ‘The Culture Map’, a scale which helps people understand how cultural differences impact international business. They watch a video on the idea, discuss questions, and consider cross-cultural misunderstandings. Students also practise relevant collocations (e.g. subtle tactic, common consensus).