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بناء العلامة التجارية

Categories: ورشات العمل
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Course Content

INTRODUCTION TO BRANDING

BRAND IDENTITY AND VISUAL ELEMENTS

BRAND STRATEGY AND POSITIONING

BRAND PERSONALITY AND VALUES

BRAND STORYTELLING AND NARRATIVE

BRAND EXPERIENCE AND TOUCHPOINTS

BRAND EXTENSION AND ARCHITECTURE

BRANDING IN THE DIGITAL AGE

BRAND EQUITY AND MEASUREMENT

REBRANDING AND BRAND EVOLUTION

CULTURAL AND GLOBAL CONSIDERATIONS IN BRANDING

BRANDING CAMPAIGN DEVELOPMENT

BRAND MANAGEMENT AND SUSTAINABILITY

CAPSTONE BRANDING PROJECT

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