The programme prepares contemporary designers to become more than visual executors. It develops them as researchers, creative thinkers, strategists and experience makers. It integrates visual and technical skills with creative, design and strategic thinking, user behavior, brand building, content writing and professional project management.
Students learn to translate human and commercial needs into innovative visual communication solutions across print, digital platforms, multimedia, motion design and user experience. The programme also promotes research, experimentation, constructive critique, design history, professional ethics, intellectual property and trademark awareness.
The programme is delivered over 18 months and consists of five academic terms, 34 courses, 180 live sessions and 1,800 total learning hours.
AIMS OF THE PROGRAMME
The programme aims to:
– Build strong foundations in graphic design and visual communication.
– Develop creative, design, strategic, critical and systems-thinking skills.
– Develop an understanding of audiences, users, markets and human behavior.
– Enable students to master image editing, vector illustration and publication design tools.
– Develop the ability to create coherent brand strategies, identities, experiences and communication systems.
– Apply business-model and strategic-analysis tools to creative projects and ventures.
– Develop effective content-writing and advertising-copywriting skills using a consistent brand voice.
– Design professional solutions for print, digital, multimedia and motion environments.
– Develop an understanding of art history, design schools and contemporary creative movements.
– Promote responsible professional practice through intellectual property awareness and effective client management.
– Enable students to produce a professional portfolio and an integrated graduation project.
