This course focuses on developing the designer’s mindset rather than just their technical skills. Students learn creative thinking techniques, idea generation, problem analysis, and how to arrive at innovative design solutions. They are introduced to Design Thinking principles and learn how to understand user and audience needs prior to commencing the design process. The course covers the stages of research, analysis, problem definition, idea development, and the testing and refinement of solutions. It also bridges the gap between creativity and the project’s business and marketing objectives. The ultimate goal is to cultivate designers capable of creating well-considered solutions that serve a clear function, rather than simply producing visually appealing designs.

Course Outcomes
By the end of the course, students will be able to:
• Analyze design problems.
• Apply Design Thinking methodologies.
• Conduct pre-design research.
• Generate multiple solutions rather than settling for the first idea.
• Develop a clear design concept.
• Test and refine ideas.
• Align creative solutions with project goals and the target audience.

Related Careers
• Creative Designer
• Design Strategist
• Creative Strategist
• Art Director
• Brand Strategist
• Creative Director
• Innovation Designer