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Divergent Thinking

Divergent thinking is the ability to generate multiple possible solutions or ideas from a single starting point. It is closely related to creative thinking but specifically emphasizes quantity and variety of options before any evaluation takes place.

What It Looks Like in Practice

  • Free association exercises: Starting from a single concept and generating as many related ideas as possible within a time limit is a direct divergent thinking exercise used in design and business courses.
  • Exploring alternative interpretations: A divergent thinker reading a business case will generate several possible explanations for why a company failed, not just the most obvious one.
  • Resisting premature closure: Divergent thinking requires staying in the generative phase longer than feels comfortable, because the most valuable ideas often appear later in the process.

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